Email Marketing strategies continues to be the #1 thing that every business must become an expert at in 2016 because it doesn’t matter if you have a big or small business with email marketing you can compete with global businesses, generate more leads and ultimately close more sales.
Although email marketing is important the BIG question is which email marketing strategies are important in 2016 and should be followed because many businesses are following strategies or using tools that were popular 10 years ago but no longer work today.
1) Warby Parker
What goes better with a new prescription than a new pair of glasses? The folks at Warby Parker made that connection very clear in their email to my boss. The subject line was: “Uh-oh, your prescription is expiring.” What a clever email trigger. And you’ve gotta love ’em for reminding you your prescription needs updating.
Speaking of which, check out the clever co-marketing at the bottom of the email: If you don’t know where to go to renew your subscription, the information for an optometrist is right in the email. Now there’s no excuse not to shop for new glasses!
2) charity: water
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order. Often, these are plain text emails that email marketers set and forget.
Well, charity: water took an alternate route. Once someone donates to a charity: water projects, their money takes a long journey. Most charities don’t tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don’t even really need to read the email — you know immediately where you are in the whole process so you can move on to other things in your inbox.
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