• Storytelling

    Storytelling Marketing – Lessons Learned From the 2016 Presidential Primaries

    By Jeremy Raglin One of the biggest news items dominating this year has been the 2016 Presidential Primaries since the White House is up for grabs and the race has been intense between Donald Trump, Ted Cruz, Hillary Clinton and Bernie Sanders. Through it, all storytelling marketing has been a key marketing tactic that every candidate has been able to use successfully or unsuccessfully this year. Now that Trump and Clinton both have their respective nominations locked up and the battle for the White House all comes down to these two candidates (as many people knew that it always would) we can look back at the Presidential Primaries and see…