• Email Marketing

    45% of Email Marketers Struggle for Inbox Attention

    The 2019 State of Email Marketing report reveals email is the most effective and widely used marketing channel available today. However, getting inbox attention still remains the biggest challenge for an email marketing campaign. The report says 45% of its respondents find the competition for attention in the inbox a challenge. Considering 293.6 billion emails were sent daily in 2019 (Radicati Group), it is not surprising the inbox remains a considerable challenge. It also shows email is a proven marketing tool for businesses of all sizes. It is especially important for small businesses because of the cost associated with email. But in order to make it more effective, it requires accurate…

  • Storytelling

    Storytelling Marketing – Lessons Learned From the 2016 Presidential Primaries

    By Jeremy Raglin One of the biggest news items dominating this year has been the 2016 Presidential Primaries since the White House is up for grabs and the race has been intense between Donald Trump, Ted Cruz, Hillary Clinton and Bernie Sanders. Through it, all storytelling marketing has been a key marketing tactic that every candidate has been able to use successfully or unsuccessfully this year. Now that Trump and Clinton both have their respective nominations locked up and the battle for the White House all comes down to these two candidates (as many people knew that it always would) we can look back at the Presidential Primaries and see…