5 Big Internet Marketing Mistakes (That Are Incredibly Easy to Make)
By Tammy Finch
The Internet is full of “must-do” lists when it comes to web design and Internet marketing. Click through popular blogs, our own included, and you’ll find many different tips on what you have to try, use, or manage if you want to find customers over the Internet.
Knowing which mistakes to avoid is just as important as realizing which best practices you have to follow, however. For that reason, we’d like to point out five big Internet marketing mistakes that are incredibly easy to make:
1. Pestering your custome
rs. Email marketing is incredibly valuable, but lots of companies use it to simply badger their customers week after week (or even several times per week) with one offer after another. Be sure to mix up your sales pitches with some informative articles and ideas, so your customers don’t feel like you’re just contacting them when you want something.
Tweak Your Mobile Marketing With These Can’t-Miss Strategies
By Brett Relander
This year in the United States for the first time ever, mobile viewing time soared past desktop in terms of total digital media consumption. This trend remains consistent with what is taking place in other parts of the world, where mobile screen time has already supplanted desktop usage for preferred online engagement. What this means for marketers is their best, and maybe only, opportunity to engage customers is through mobile devices, making mobile lead generation vital.
5 Steps To Better Online Marketing For Franchises
By Will Scott
Just like a rock star commands an audience of fans, each business location must be able to command an online audience of customers. Take this nugget of wisdom from Bruce Springsteen:
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”
Nowhere is that more true than in local search engine optimization for multi-location businesses and franchises.
5 Online Marketing Lessons to Improve Your Marketing Authority
By Ann Handley
On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions.
On a really good day, all the disparate elements of online marketing—design, content, traffic, and conversions—go beyond working as individual tactics. They become a part of a whole. They work in tandem with empathy towards the customer experience for finding, understanding, and acting on a solution.
When online marketing tactics are integrated to deliver relevant, timely content to buyers, both the marketing content and the brand become authoritative as “the best answer” for the customer’s problem.
6 Simple And Inexpensive Ways To Use Online Marketing To Reach New Customers
By Ali Hyatt
As a small business, online marketing often provides the most cost-effective methods for attracting new customers.
But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your business.
Luckily, there are simple things you can do to ramp up your online marketing, without having to spend a ton of extra money to do it.