Are you thinking about writing digital content and getting started with content marketing? You’ve come to the right place!
This article will provide you with a blueprint you can use to get started with content marketing.
Step 1 – What Do You Want To Share?
Before getting started with content marketing it’s important for you to think about what you have to share with you audience.
For example: let’s say that you have a residential plumbing business; the content that you can share with your audience could be content which provides your audience with tips on how they can maintain the plumbing in their homes including their dish washer, water heater or plumbing under the bathroom sink.
Step 2 – How Often Do You Want To Publish Content?
Although it’s a great idea to get into content marketing you want to make sure that you’re able to deliver content to your audience on a regular basis.
It doesn’t matter if you plan on creating content yourself or outsourcing it, you should create calendar reminders or alerts so you will know when it’s time to get content done each week then delivered to your audience.
Step 3 – Where Is Your Audience?
Once you have the content that people will read the next step is to know where you will deliver the content.
Do you have an email list, blog or social media accounts?
Before publishing digital content just anywhere it’s important to decide on where you want to publish your content so it can make the biggest impact possible.
Tip – Consider publishing your content first to your blog then notifying your email list and social media followers about that new content so your audience will go back to your blog.
Step 4 – Will You Generate Leads from Your Digital Content?
Content is king online, but so is the ability to generate leads from that content as well.
Anytime you publish a blog post make sure that each post as a strong call to action including an on page optin form so you can generate leads from that content.
Step 5 – Monetize The Content
Last of all, but most important, make sure that you’re making money from your unique content in some way regardless if it’s through lead generation, Google Adwords, Banner Ads or some other ad network online because, your goal should be to get something from every piece of content that you decide to publish online.
To learn more about how to develop a digital content marketing strategy for your business contact me today by CLICKING HERE or calling me at (800) 323-9434.