• Email Marketing

    45% of Email Marketers Struggle for Inbox Attention

    The 2019 State of Email Marketing report reveals email is the most effective and widely used marketing channel available today. However, getting inbox attention still remains the biggest challenge for anĀ email marketing campaign. The report says 45% of its respondents find the competition for attention in the inbox a challenge. Considering 293.6 billion emails were sent daily in 2019 (Radicati Group), it is not surprising the inbox remains a considerable challenge. It also shows email is a proven marketing tool for businesses of all sizes. It is especially important for small businesses because of the cost associated with email. But in order to make it more effective, it requires accurate…