• internet marketing
    internet marketing

    Are you spending your marketing budget wisely?

    Internet marketing used to be easier in veterinary medicine; many practices relied mostly on ads in the Yellow Pages and maybe a few other programs such as local advertising or community events. With the advent of the internet, marketing options have mushroomed. Practices have many more options, and most now focus primarily on digital marketing. More options—and their related costs—means a part of the marketing plan must include tracking the success of each component. For most practices, the primary goal of marketing is to bring in new clients. Therefore, the management team needs to know where new clients are coming from, the customer acquisition cost (CAC), and which programs produce…